A Step-by-Step Guide to Creating Captivating Product Videos with AI

Lisha Dai
7 min readMar 8, 2024
A girl is working on a video with AI.

Whether you want to document your project or advertise your product, video is a great way to go. Nowadays, creating a video is much easier with AI tools. In this article, I would like to share my product video creation process with AI.

Here is a summary of 🪜 steps & 🛠️ tools to create a video:

  1. 📏 Benchmarking Favorite Videos
    🛠️ Google, YouTube, Pinterest, and ChatGPT.
  2. 📝 Creating a Script/Storyline
    YouTube, Youtube Summary with ChatGPT & Claude, and ChatGPT.
  3. 🖼️ Storyboarding and Visual Creation
    🛠️ AI graphical tools such as Leonardo.ai or non-AI services such as Brush.
  4. 🔈Voiceover Generation
    🛠️ AI text-to-voice tools such as ElevanLabs, Murf.ai, or TTSMAKER.
  5. 👩🏻‍💻 Editing and Animation
    🛠️ 1) Figma & video editing tools such as Adobe Premiere; 2) Figma, AEUX figma plugin, and After Effect; 3) AI tools such as Sora.
  6. 🎶 Adding Sound Effects and Music
    🛠️ Adobe Stock or AI sound effect tools such as MyEdit.

As an example for this article, let’s say we want to create a video to advertise a meditation app that helps relieve labour pain. Here is how to get started:

1. Benchmarking Favorite Videos



Lisha Dai

Hello, I am a passionate product designer and a storyteller based in Finland. I would like to use comics to share my design learnings with you all ❤